This week we are going to get to know about your favorite place. The place you'd want to go back to the most…where you left your heart. This photo can be a previously taken photo as I know, for me, the place is hundreds of miles away and there is…

We did it. Looked fear straight in the face and said “I, along with hundreds of others, will take my self portrait and display it proudly”. (Ok…so it may have been nervously instead of proudly. I tend to sometimes do the 'hold your breath, count to 5, and quickly smash…

This February we are bringing back our most popular sale: Rent any gear* for one week and get another week for FREE!** That's right! Rent gear for two week for the price of one week! It's kind of like Christmas…just a few months later! See how it works below! Rentals…

If you are headed to Las Vegas for WPPI (2/21/12) you'll want to check out the Event Cinema Workshop run by ViewFinders Joe Simon and Kevin Shahinian. There will be two sessions at each, with a limit of 15 attendees per session. The two part cinematography workshop will be held at…

After much long thought, it seems like mostly everyone has made it through week 3 and are continuing to week 4. If you haven't checked out the Flickr Group yet you'll really want to go see everyone's photos and read the descriptions. I, personally, really enjoy learning about people's lives…

This week we are headed towards the one thing that surely makes some people uncomfortable; A Self Portrait. Get creative with this! Your self portrait can be represented by anything. If you aren't the type to set a self timer with a set all lit, let us see your shadow…

We all have and do a lot of things that we 'like'. I like to hike, I like my iPad, I like the Patriots (okay… maybe I love them…), I like camping, I like my rug under my coffee table, I like my high heels… but what do I 'love'?…

Week two is out the door (pun intended) :) I'm pleasantly pleased looking at all of the door photos this week. What I thought would be a straight on shot week, people took to extreme creative levels including loved ones, objects, pets…many pets, shot through the door, shot out the…

Brian Tetrault has put together a video that shows us all of the new fun stuff happening in Lightroom 4 Beta. Sign up for a free download of the beta at

It's official! Nik, Emily, Tess and Len have found their new forever homes! After spending the last 3 months on the road they will be settling down with their new parents and living a wonderful life, we're sure! (We'll be sure to check in during the coming months and see…