Our new location is at 130B Baker Ave Ext in Concord MA. It’s in an industrial business park which means 1.) We’ve moved up from a warehouse 2.) The people in the building next to us wear suits and ties 3.) THERE IS PARKING! We know that for everyone who came to our old location that parking was almost always an issue with a very popular café in the same alley and tons of shops in the area. We are proud to say that there is parking in front of and behind the building this time around, and we mean parking LOTS. We invite you to bring all of your friends, all in separate cars, to our events now! No carpooling is needed.

Why did we move? Over the last year it’s become apparent to us that we were growing very steadily. Growth means more gear and more employees to help with all of the shipments and daily phone calls (we can’t wait to introduce you to them!). More gear and employee’s means more space which we didn’t have.  So here we are, in our brand new, totally redone, IKEA inspired, sleek office, all together and boy are we loving it!

A quick tour:

Shipping: Our new shipping room is more than 4 times the size of our old shipping room, which will accommodate our new shippers really nicely. Jenni’s favorite thing about the new shipping area is that she has two full walls of windows to look out of compared to her zero windows before! She also loves the new HUGE cage that fits absolutely everything in it.

Mini studio: We’ve made a separate mini studio for the LensProToGo employees. Here we will have a permanent table top station to photograph all of our new products that come in the door and also be able to record reviews and demos! We really look forward to utilizing this space after we get all of the proper gear!

The Office: For those of you who had the opportunity to see our old office space you’ll know why we love this area so much (we’re talking love so much that we don’t want to go home at night!) ((We may become a 24/7 company!)).  Ben and I did a huge shopping trip down to IKEA and bought most everything from scratch. We had a plan in our mind on how we wanted it to come out and I think it turned out even better than what we thought it was going to look like. We all really enjoy our little lounge area which will be complete with a MAME cabinet and hopefully a pinball machine soon as well as a ping-pong table and inner office scooter parking :)

Conference Room: We made a separate conference room so we can work with our partners better through conference calls and Skype chats. It is also large enough to accommodate a small workshop.

Studio/Event Area: Again, those of your who have been to our old space know how large our studio/event space was. Though this space is smaller, it will still serve the same purpose and can accommodate about 75 people for seminars.

We would like to thank Sheryl Lanzel, Steve Iadarola and Nick and Brian from Easy Days Movers as well as Paul’s wife Jenn and dad Dennis for helping with the move. Also, thank you to Keegan, our soon to be new employee, for coming in on Sunday to help with odds and ends that needed to be completed. And a big thank you to Ben’s girlfriend Aimee for making us Rice Krispie Treats and bringing us drinks to end the night! We keep saying we love the new space but there just isn’t another way to say it.

Cheers to many great things happening in this space all together as a family!

When Mike, Paul and I were in Charleston, SC for inFocus Event a few weeks ago we got to see ViewFinder Joe Simon test one out for 60 minutes. We went along with our supply of lenses and modifier to join in on the fun. Here is the completed video from a series of test shots. Remember we only had 60 minutes, about a block of which we could move from the hotel, a girl from the seminars for the model and practically 3 minutes for Joe to think about what he wanted to shoot!

For those of your wanting more information on the Canon C300 please visit our previous blog post.

Some of the new Workflow Features include:
+ Album Design
Now go straight from Custom Pro Color to Album Design and never leave Aperture!

+ Ready 2 Go
Receive your finished adjustments back as a “READY TO USE” Aperture Library

+ Tamper Free Customizations
Any/all Aperture library customizations made by your and your staff will be in-tact and untouched.
+ Simultaneous Workflow
Merging capabilities make it easy for both SDE and your studio to be working on the same event simultaneously

Are you interested in viewing some quick and easy video tutorials on how to use their custom Aperture 3 Post Processing Workflow? CLICK HERE if you do!

Please also stop by our Partners Booths!

Westcott: Booth #1709 -1705
Clickin Moms: Booth #1754
onOne Software: Booth #1219
Lensbaby: Booth #1725
ShootDotEdit: Booth #1719
Nations Photo Lab: Booth #414
Mac Group: Booth #621
Dynalite: Booth #1623
Salvatore Cincotta: Booth #1425 – 1429

Nations Photo Lab: The extremely nice people over at Nations Photo Lab are sharing their love this Valentines day with TWO great promotions. The first is 40% OFF all enlargements of 16×20 or larger! This sale has been extended until February 27,2012! The second sale is 30% OFF Photo Books, Cards, Calendars and Specialty Press items!! 

Lensbaby: Lensbaby just made a very exciting announcement this morning revealing their new 80mm f/2.8 portrait lens: the Edge 80. When tilted, it delivers a slice of tack sharp focus through the image, bordered by a soft blur. When not tilted it acts as a regular 80mm lens! It’s incredibility versatile for those who enjoy selective focus, and let’s be honest, who doesn’t?! Great job Lensbaby!!

onOne Software: Ending tomorrow, onOne Software is offering it’s Perfect Photo Suite 6 for only $199.95 saving you $100! The new Perfect Photo Suite 6 includes seven powerful products that solve today’s most common problems in digital photography and help you create extraordinary images in less time than ever before! Can be used as a plug-in for Photoshop, Lightroom and Aperture! Get it now before it’s too late!

Cinevate: If you are around the Boston area tomorrow, February 15, 2012, one of Cinevate’s representatives will be at Hunts Camera and Video in Melrose, MA at 6:30PM to do some in store training and informational sessions that are open to the public! Victor Ha will be showcasing some of Cinevate’s most popular sliders and rigs as well as be there to answer your burning questions about making the photo to video transition!

Westcott: For those of you who missed this announcement, Westcott and Jerry Ghionis have come together to make the first ever easily-handheld LED daylight light source: The Ice Light.  Designed by Jerry Ghionis and sculpted by Westcott, this is a product that offers you the ability to shoot without the need of heavy light stands or additional mounting systems. Find out more about this amazing new product HERE.

Clickin Moms: Today only, Clickin Moms is offering 20% off of your trial, 6 month, 1 year or lifetime CM forum membership! Use code xoxo (all lower case) when checking out to get this awesome deal and join one of the largest online photo community!  Pssst! Make sure you stop by their booth at WPPI as well (Booth 1754) to meet the team behind it all and get a super cute camera keychain!)

creativeLIVE: We’d like to thank creativeLIVE for running such an amazing 3 day workshop with our ViewFinder Christa Meola. We certainly had a blast watching Christa online  and hope that you all learned something new and are excited to go try boudoir! Up next on creativeLIVE is a newborn and baby photography workshop run by Sandy Puc. It starts February 24, 2012 so make sure to get it on your calendars! Enroll for this class HERE.

Let’s take a look at some of the top photos of the week!

"Ka Chow" - Josh Mazgelis

"Over the Line" - Bob Ellis

"It's my party and I'll cry if I want to" - EFabrizio

"She Thinks My Tractor's Sexy" - CaptivatedbyNature

"Eye(s) of the Tiger" - Courtney Cummings

"Skinny Love" - Ashley Trovato

"Owner of a Lonely Heart" - Stebennestudios

"I'm Gonna Love You Through It" - Becky Johnson

"Hard Eight (1996) - Ian Bjorhovde

"Beautiful Day " - U2 - Mary Siani

"I Love you, Man" - the event studios

"Top Gun" - Samantha Stone

"Remember the Titans" - Erin Wood

"The Scientist" - Coldplay - jgtec

"Time in a Bottle" - Susan Wacht

"Men in Black" - Tracey Roy

"You and me...we're in a club now!" - Pixar's UP - DODPhotography

"Jump For Your Love" - free spirit7

"Stairway to Heaven" - Will Person

"Wastin' Away Again in Margaritaville" - Brittany Fullenkamp

"Kick the Chair" - Scott Jambor

"Don't Stop Believin'" - MarathonMae

And last… because this got me a huge laugh that someone had an orange cat willing (or maybe not willing) to wear a hat and be put in boots, but mostly because someone actually attempted this:

"Puss N Boots" - Photogirl144

Week 7 is all about Light and how we see it. Do you see light through a portrait? A Sunrise? Car headlights? Street lamps? Light is everywhere and almost on everything. Show us how you see light this week!

The Nikon D4 offers a 16.2 MP FX-format CMOS sensor, 10fps continuous shooting, a 91,000-Pixel RGB Sensor, improved 51 point AF System , ISO expanded to 204,800 and 1080p video at 30fps and stereo sound.

The Canon EOS – 1D X  has a full-frame 18.1 Megapixel CMOS sensor and all-new Dual DIGIC 5+ Image Processors deliver high quality image capture at up to 12 fps (14 fps in Super High Speed Mode) and a powerful ISO range of 100 – 51200 (up to 204800 in H2 mode) provides sharp, low-noise images even in the dimmest low-light conditions. An all-new, 61-Point High-Density Reticular AF and 100,000-pixel RGB Metering Sensor.

On top of that, our partners Lensbaby and Nations Photo Lab have jumped on board and will be including some additional prizes as well! Lensbaby will be giving away a Lensbaby Composer Pro with Sweet 35 Optics a $400 value (one with the D4 and one with the 1D X) that the winner gets to KEEP forever and ever! Nations Photo Lab will be giving the winner a $150 credit towards prints to each winner as well!

To enter the contest please follow the steps below:

1.) Follow THIS LINK to fill out registration form
2.) LIKE our Facebook Page 

It’s that simple! If you have already liked our Facebook Page than you’re already halfway done! So have at it! Who wants the D4 or 1D X as well as a free Lensbaby Composer Pro with Sweet 35 Optics AND $150 Photo Credit to Nations Photo Lab?!

* Rental date to be determined by on delivery of both camera systems. Winner will be notified prior to shipping.

10bit Uncompressed to Apple ProRes Field Recorder, Monitor and Playback Device

The revolutionaly Ninja is a portable touchscreen Professional 10bit HD Recorder, Monitor and Playback device that captures pristine video and audio direct from any camera with a clean HD/SD-SDI output. It encodes in real-time to the visually-lossless Apple ProRes format, onto low-cost, removable 2 1/2 inch hard disks. You can then review your footage in realtime onto the pristine 5″ display or out onto any HD-SDI capable device, including directors monitors & broadcast equipment. With up to 10 hours of battery from the 2 included Lithium Ian Camera Batteries, you truly have a deck and monitor in the palm of your hand, a super high quality deck and monitor.

It has a super high-resolution 5″ HD/SD SDI monitor with an ideal workflow: from the sensor to the timeline in unparalleled Apple ProRes quality. All the innovative features of the Ninja plus timecode and genlock and the ability to work with multiple synchronized units. The Samurai is the portable touchscreen HD/SD-SDI recorder/monitor the world has been waiting for.

The Samurai builds on the already impressive HDMI based Ninja to bring a host of new production weapons aimed at camera professionals with HD/SD-SDI cameras:

• 5″ TFT/LCD 800×480 super high resolution screen
• HD/SD-SDI Connecitvity
• 24 PSF support with 24/60i 3:2 Pulldown removal on capture
• SDI Play Out or Loop-Though: connect to an external broadcast monitor or director’s monitor and record and playback on set

SDI Arsenal:

• Captive connector
• Long cable lengths
• Time Code and Gen Lock support
• 3D support with 2 Samurais Genlocked
• Multi Camera Support
• More Professional Cameras with better lenses and sensors

Transforms your video production by:

• Eliminating the need for capture cards and wasted time logging and capturing by avoiding the lossy, time consuming capture-to-edit process.
• Bypassing the image-degrading compression needed to squeeze HD onto in-camera flash storage.
• Providing limitless and cheap storage through the use of removable 2 ½ inch hard disks.
• Including all accessories in one rugged case – Batteries, Chargers, Disk Caddies and a PC/Mac docking station.
• Recording to a high quality editing codec at the camera in the field: simple.
• Recycling older cameras with obsolete tape and compression technology and updating them with a modern, high-quality file-based workflow

Better quality from your new or old camera. Infinite cheap storage. No worries about battery life. Ideal for any camera with an HD or SD video output. Samurai transforms the way you work with video.

Your order will include:

• 1 x Samurai Unit - Recorder, Screen for monitoring and playback, Touch Screen for easy control
• 2 x HDD/SSD Master Disk Caddy  - you buy or rent the disks and insert them. This is by far the most affordable way to record video onto media
• 2 x 2600mAh Batteries (x2) - for continuous battery operation
• 1 x Charger - to charge your batteries
• 1 x Docking Station (and cables) - to connect to Mac or PC via Firewire 800 and USB2/3 for downloading or editing immediately from the Samurai Disks
• 1 xNinja Carry Case - Tough, light and portable carry case to protect the gear

PLEASE NOTE: YOU WILL NEED YOUR OWN HD/SD-SDI CABLE.